Archive for the ‘ Prose ’ Category
This summer I’ll be heading to Los Angeles to practice storytelling. While not a traditional MBA internship, my friends and faculty at MIT Sloan have been super supportive, often connecting me with whoever they feel will be helpful on my journey. There is, however, one question that always crops up: Why storytelling? And what does [ READ MORE ]
Three judges from Xerox, Cisco, and HubSpot. Eight contestants from MIT Sloan and Harvard Business School. And a surprise appearance by one John Coleman. A big thanks to all those who helped to bring this week’s Bold Sell Competition to life, including our volunteers, judges, contestants, and the over 200 people who attended the event. [ READ MORE ]
Three judges from Xerox, Cisco, and HubSpot. Eight contestants from MIT Sloan and Harvard Business School. And a surprise appearance by one John Coleman. A big thanks to all those who brought this week’s Bold Sell Competition to life, including our volunteers, judges, contestants, and the over 200 people who attended the event. Congrats also [ READ MORE ]
In last Fall’s Basic Sales Training Workshop, renowned sales guru Jeff Hoffman described sales as based on the principle of “creating a sense of urgency where none exists.” That urgency, Jeff stated, is created by the seller and instilled in the buyer. Fair enough. As kids, however, we learned another important principle: “If you can’t [ READ MORE ]
“Crowdsourcing” is defined as taking a task traditionally performed by an employee or organization, and outsourcing it to a group (or crowd) of people. Crowdsourcing has given rise to a new breed of company. While historically companies served their customers in formal, one-way exchanges, crowdsourced companies are run by their customers, and serve as a [ READ MORE ]
This week two Sloanies and I attended The Economist’s Media Convergence Forum in New York City. The purpose of this forum is understand the ongoing convergence between media, marketing, and technology. The panelists ranged from the founder of Twitter to the President of Sony Music. The topics ranged from media consumption trends among 12 year [ READ MORE ]
My Communications prof recently asked my class to deliver a persuasive presentation on our topic of choice. I decided to use this opportunity to flesh out my thinking on recommendation engines, a concept I explored a few weeks earlier (See Data Mining: Because You’re Worth it). The product I came up with is called Google [ READ MORE ]
What’s a more powerful organizational tool: your bedroom or your operating system? Visualize your bedroom for a minute. Between your socks, books, and art, it probably contains hundreds of items (or if you’re my friend Jared, closer to thousands). If I ask you where to find one item (say your running shoes), chances are you [ READ MORE ]
One of my favorite services is Pandora, a free, personalized streaming radio station. Pandora’s appeal has less to do with it being free and streaming (free streaming radio has been around since the dawn of the internet), and more to do with it being personalized. Pandora tracks the songs to which I listen — versus [ READ MORE ]
I spent Labor Day weekend in Pennsylvania with my family, where one question rose above the rest: now that you’ve sat through orientation, what are your thoughts on MIT Sloan? My response: I’m excited. And not for the reasons that I expected. Sloan, like many business schools, gives students a lot to be excited about: [ READ MORE ]