nabil laoudji

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Chick-Fil-A and the Business of Story Listening

November 12, 2010 by Nabil Leave a Comment

As discussed in Evan Baehr’s insightful post, the fast-food restaurant Chick-fil-A is thinking deeply about how to use story to create better experiences for its clients. The following ethnographic piece captures its intentions around story impactfully, as it parses through the different pathways that each customer took to visit this one Chick-Fil-A restaurant.

Filed Under: Stream Tagged With: empathy, retail, storytelling

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